By Matthew Kerkhoff
Companies are self-optimizing units, and they optimize with respect to the bottom line. As much as we would like to think of corporations as good citizens, the fiduciary relationship between management and shareholders revolves around one primary goal: maximize profits.
While there is an ongoing shift towards emphasizing the triple bottom line - an accounting framework incorporating three dimensions of performance: social, environmental and financial – these days, profits continue to steal the show.
Why, then, in the face of difficult economic conditions, are companies still hiring?